Team
The team we're building
A small firm, built around one method and a handful of consultants who each own a kind of Island business.
Photo: Peter McDougallPeter McDougall
- Founder and CEO, Islandwise
- Moved to PEI five years ago and calls the Island home
- Grew up around the family's golf and hospitality businesses
- Finishing a degree at UPEI while building the firm
- Builds with AI tools, from a conversation about where the hours go
- Photographs the Island; the harbour photo here is his
I'm not the one writing the code. I'm the one who finds which hours to go after, prices them on what they're worth, and makes sure nobody's job is the thing we cut.
I started Islandwise because I kept meeting Island business owners doing work by hand that a simple tool could do for them, and nobody local was building those tools in a way a small business could afford. The method is the same every time: find the hours, agree what the work is worth, build the tool, and stay through the first season.
Consultants
Three seats, opening in 2027
Consultant · joining spring 2027
Tourism and hospitality. Inns, resorts, tour operators and attractions: the counter, the bookings and the season.
Runs discovery and the first season with each client; Islandwise Technologies builds behind you.
This could be you →Consultant · joining spring 2027
Trades and transport. Contractors, charters and anyone whose office is a truck: quotes, dispatch and the paperwork at 10 p.m.
Runs discovery and the first season with each client; Islandwise Technologies builds behind you.
This could be you →Consultant · joining 2027
Retail and services. Shops, salons, garages and practices: stock, scheduling and the question answered forty times.
Runs discovery and the first season with each client; Islandwise Technologies builds behind you.
This could be you →Advisors
Two chairs at the table
Islandwise is advised by people who have run Island businesses for decades: one who opens doors and keeps the firm honest about what a client will actually pay for, and one who has run a four-season property, so the resort work is judged by someone who has done it. Advisors are named here as they sign.
Software
Behind the consultants
Platform engineer, Islandwise Technologies · part-time from January 2027
Connects the tools to the systems a business already runs, keeps them hosted, backed up and secure, and reviews what the consultants build.
Ask about it →Consultants work with us on contract and keep their independence.